brand identity mistakes

brand identity mistakes

Why Rebrands Fail: Lessons from Major Companies and How to Avoid Their Mistakes

Rebranding is a strategic move to revitalize a company's image. It helps adapt to market changes and attract new customers. However, many big companies like Twitter1, Facebook1, and Petco1 have failed in their rebranding efforts. These failures have cost them millions and lost customer trust. Rebranding is complex