Market Research Strategies

User Research on a Budget: 7 Methods That Actually Work

User research has a branding problem. Too many teams think it requires expensive tools, dedicated researchers, and months of analysis. In reality, some of the most effective user research methods cost little to nothing—if you know where to look and how to structure the work. If you’re a

Agile Product Development

End-to-End Product Development Guide for Startups

Every startup founder faces the challenge of bringing a new product to market. This guide will look at three main ways to do this: the Stage-Gate Process, Lean Startup Process, and IDEO Process1. Each method provides a step-by-step guide to turn your idea into a real product. Studies show that